Antonio J. Martínez

yaap.com

Yaap is the alliance between CaixaBank, Banco Santander and Telefónica with the objective of leading the way in creating exciting, innovative digital services to improve the everyday lives of people, with Yaap Money - easy, free and quick money transactions bewteen friends- and Yaap Shopping - loyalty network for small local firms to offer discounts and promotions to the customer- as its two major products.

I started on Yaap as the main and only iOS Developer, in charge of the new features and mantain app development. However, after a few months the iOS Team grew up and I quickly became on the iOS Team Leader, leadering and organizing the app development inside the team.

Rewarding to the products, I also had a close and strong relationship with both Product Team and Bussiness Intelligence Team, helping them to define new features and requirements, as well as detecting Users Experiences troubles and offering different solutions to improve them.